Last update: Jan 27, 2023
At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.
e-Key Account Manager
YOUR TASKS AND RESPONSIBILITIES
- Achieving ecommerce sales target and operational KPI’s (orders, basket size & convertion rate)
- Leading marketplaces (C2C), e-retailers (B2C) and B2B for the commercial and operations in partnership with Enablers, Marketing, Trade marketing and Sales functions.
- Plan & drive ecommerce strategy for each platforms and develop annual marketing calendar
- Excellent operational executions following aligned e-commerce strategy & KPIs
- Monitoring, reporting & optimizing performance metrics with best practices in collaboration with enabler and platforms
1. Drive Sales in e-commerce channels and Sales contribution
- a. Translate budget/FC into building blocks and monthly phasing in supports to Country Digital & E-Commerce Lead (CDEL)
- b. Achieve budget/Forecast Sell Out (Offtake) target ecommerce platforms
- c. Drive collaboration with ecommerce partners (Marketplace,e-retailers, Brick&click and Enabler) from tactical activity to setting JBP calculation for premium visibility
2. Propose relevant commercial strategy with ecommerce platforms & enabler to comply with commercial policies and to drive e-contribution:
- a. Drive & review tactical (Pay Day, Flash Sale, Category sale) & thematic (Anniversary, Double Digit Day) based on E-Commerce Strategy
- b. Joint business planning with marketplaces and enabler to negotiate for annual growth plan & offers from partners and quarterly review performance
- c. Propose e-commerce promotional/supporting activities monthly based on given approved Gross-to-net ratio to CDEL, Controller, trade marketing
- d. Lead, review and give approval on promotional materials to distributor (enabler) & e-retailer platforms and ensure the monthly rebate per agreed GTN
3. Leading ecommerce enabler as partner to define direction, execution, optimization and reporting
- a. Manage & develop store according to best practices (Product listing, Images, Search optimized, Rating & reviews) to deliver sustainable e-commerce growth and leveraging brand RESTRICTED campaign and AWO content work in partner with Digital Team
- b. Report Sell Out, Offtake, Conversion rate, Transaction
- c. Monitor the consumer fulfillment is aligned with best practice, coordinate with enabler to ensure they have system in place with last mile delivery.
- d. Alignment meeting with e-com platform & enabler
- e. Coordinate business review with e-com platform & enabler
- f. Business review with e-com platform
4. Generate forecast & stock management accuracy to ensure excellence operational
- a. Liaise with Supply Chain to generate ecommerce sales forecast
- b. Liaise with Distributor & enabler on stock and inventory to ensure off-take according to plan for marketplaces & e-retailers
5. Managing GTN budget to support in-store promotion
WHO YOU ARE
- Bachelor’s degree in any major
- Consumer-centric mindset with at least a 2-year direct experience working in E-Commerce industry (Marketplaces: Shopee/Lazada)
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| Application Period: | 25 Jan - 7 Feb 2023 | Reference Code: | 784888 | |
| Division: | Consumer Health | Location: | Jakarta Sudirman | |
| Functional Area: | Marketing | Position Grade: | VS 1.1 | |
| Employment Type: | Regular | Work Time: | Flexi Hours - 8 working hours | |
| Contact Us | ||
| Address | Telephone | |
| PT Bayer Indonesia Menara Astra, 33rd floor Jl. Jend. Sudirman Kav.5-6, Jakarta 10220, Indonesia | +622130491111 | recruitment.indonesia@bayer.com |
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