CRM and Data Steward (Veeva)

YOUR TASKS AND RESPONSIBILITIES

• Is the technical Subject Matter Expert on all Veeva Platform modules and functionalities
  • Acts as the Go-To-Expert for Bayer enabled modules and functionalities (e.g. Consent Capture & Management, CRM, Best-Time-to- Meet, Survey, Event Management, Align, Coaching, Engage, Free-Text including monitoring process) and is able to train relevant stakeholders (e.g. Sales, Marketing, Medical).
  • Understands and guides relevant stakeholders through the processes that are enabled by Veeva functionalities and other Bayer tools (i.e. DMAC).
  • Is responsible for the continuous upskilling of relevant stakeholders regarding functionality, optimal usage including correct use of functionalities, release changes and best-practice processes.
  • Responsible for testing new features / functionality enhancements in every monthly Global release
  • Acts as 1st level of end-user support such as troubleshooting, ticket raising for all stakeholders.
  • Supports publishing of digital contents into the Veeva CRM environment.
  • Supports uploading or creation of Customer Surveys into the Veeva CRM environment and prepares & converts raw data into a format needed by relevant stakeholders for further analysis..
  • Monitors the usage and finds solutions which will further enhance Veeva utilization and adoption (e.g. further training/guidance).
  • Shares any sucess of approaches, makes suggestions on process and functionality improvements tothe APAC IMCM/ Data Steward Community. Provides additional support to these Communities to further excel in iMCM execution.
  • Aligns on Veeva configuration aspects with Regional APAC Customer Engagement Excellence and IMCM teams.
• Is the expert on Multi Channel Cycle Plan (MCCP) execution
  • Informs, trains and aligns with all stakeholders on optimal MCCP preparation, uploading, execution, monitoring and deviation management.
  • Is the Go-to-Expert on the Veeva Align module whichis the pre- requisite for optimal territory management and optimal MCCP uploading.
  • Monitors the MCCP attainment rates by individuals, teams, geographies, provides analysis and recommendations on how to improve the achievements.
  • Provides Customer data back to the Country SFE / Customer Engagement Excellence as basis for Segmentation and Targeting Exercises OR performs Segmentation and Targeting exercises on their own.
  • Provides MCCP attainment data back to the Sales Incentive responsible colleagues for their analysis OR calculates incentives and then provides to stakeholders (depending on established Country process)
• Drives expert reporting solutions and sets APAC Performance Standard expectation
  • Informs, trains and aligns on APAC aligned Key Performance Indicators, definitions, algorithms/fomulas and minimum standards with all stakeholders, both activity and sales results based, in cooperation with the Country Sales Force Excellence / Customer Engagement Excellence colleagues.
  • Leads at expert level all relevant and available reporting solutions including, but not limited to activity (SFDC operational reports/dashboards, Adoption KPIs) and sales (e.g. IQVIA, (ex-) Distributor Data, In-Market Data, DnA solution, ex-pharmacy – where available).
  • Expert in data visualization tools such as Tableau. Is the go-to person for ad-hoc report creation where globally aavailable solutions do not suffice.
  • Is able to analyse the detail of reports by individual, team or geography, pro-actively flags issues or changes and provides solutions on how to improve the outcomes.
  • Provides input and feedback to the APAC IMCM/Data Steward/BI Communities highlighting the success of approaches, makes suggestions on Reporting improvements.
• Assures Quality of People, Customer and Product Data (Medical & Commercial)
  • In Configuration phase:
    • Works with Migration team to agree on Migration scope.
    • Maps to be migrated legacy data into new system
    • Coordinates all data cleansing activities before data is migrated ensuring that only clean and relevant data is migrated.
    • Helps to design the future data validation process (internal or external provider).
    • Works on a data archiving plan for legacy system and coordinates alignment with local data privacy regulations
  • In Testing phase: 
    • Supports migration, helps to test the new processes end-to-end and tests data quality.
  • In Hypercare phase:
    • Primary contact for all data related questions.
    • Implements data quality measures provided from global team.
  • After Hypercare phase:
    • Dominates at expert level all relevant and available Bayer data, reporting standards, governance processes and dependencies.
    • Inspires and motivates relevant stakeholders to achieve ambition - 100% complete and accurate data quality (data integrity) in the new database
    • Informs, trains and aligns with all stakeholders on the processes regarding change requests to People, Customer, Product data, validates data requests and implements changes based on agreed protocols.
    • Implements APAC standardized processes and performance standards with
      all stakeholders
    • Works with Global and APAC Teams on best practice approaches, suggests
      improvements and provides solutions.
• Complies with local regulations, industry and Bayer’s code of conduct at all times.

WHO YOU ARE

• University / Bachelor’s degree in appropriate discipline
• Minimum of 3 years of pharmaceutical CRM/Data Steward experience with a good understanding of Pharma Marketing and Sales processes
• Pharmaceutical Sales and Marketing experience a plus
• Prior Veeva Administrator and/or Veeva Align Certifications a significant advantage
• Proven Veeva process and functionality expertise including conveying the training of key users
• Advanced CRM and Segmentation and Targeting knowledge and experience
• Demonstrated proficiency in successfully providing reporting solutions to business stakeholders
• Expert Analytical skills
• Proven track record of project management
• Advanced Excel and data modelling skills
• Ability to communicate in English (oral and written), command of additional local language a plus
• Strong interpersonal / relationship building skills
• Ability to develop and implement innovative ideas and creative concepts.
• Ability to work independently with minimal guidance; determine own priorities and monitor resources within own work
• Proven ability to think strategically and act operationally