Commercial Lead (Ophthalmology SG & Pharma Brunei)

The Commercial Lead manages a small team of sales representatives and accountable to the brand marketing strategy and activities for Singapore Eylea and Brunei pharma business.

YOUR TASKS AND RESPONSIBILITIES:

• Manage resources allocated product promotion cost (P&I), sales target, brand KPIs and product supply forecasts etc.
• Develop and implement annual marketing strategy and execution.
• Execute local programs under regional/ global direction especially in the area of brand strategy & positioning.
• Develop and maintain good relationships with thought leaders and other key stakeholders.
• Lead the sales team to ensure tight integration of sales and marketing strategy.
• Coach and steer sales team calls, S&T exercise, account action plan and quality.
• Lead and represent Eylea within cross functional teams.
• Managing annual budgets for Brunei revenue and quality targets.
• Evaluate distributor’s performance & optimizing outcomes based on existing resources. Key performance indicator to be Y-o-Y toplin growth in Brunei business.
• Effective communication to external parties (BN clients, distributors) & internal (Legal, Market Access, SG product managers, BSE, SCM & Commex).

WHO YOU ARE:

• Degree qualified with at least five years of pharmaceutical commercial experience in either sales, marketing (or both), preferably in Ophthalmology.
• Experience of leading marketing and/or sales teams.
• Proven ability to asses external market factors, key competitive drivers and consequently position the business and strategy to leverage.
• Proven team leadership skills with the ability to motivate, train and develop required competencies.
• Preferable to experience in digital marketing engagement.